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About Us


Morrison’s Flowers has proudly served the Williamsburg, Virginia area since 1993. We are a small business that has been in the same location on Jamestown Road for thirty years. Morrison’s was purchased in 2023 by Allison and Kevin Tracey. Arlene Aitken-Williams and Bill Williams owned Morrison’s for 20 years from 2003 to 2023. Previously, the Morrisons, who started the flower shop, owned it for 10 years. Allison, Kevin, and their two daughters are excited to continue serving Williamsburg and beyond with fresh floral designs created by the same strong team that has been with Morrison’s for many years.

We are committed to offering classic floral arrangements and gifts, backed by service that is friendly and prompt. We proudly provide flowers to the College of William & Mary, Colonial Williamsburg, Sentara Regional Medical Center, Riverside Hospital, Nelsen Funeral Home, Bucktrout Funeral Home, Whitings Funeral Home, Williamsburg Landing, and many more local businesses and neighborhoods. We also create beautiful floral designs for significant life events including weddings, rehearsal dinners, commencements, dances, and local non-profit fundraisers.


We are closely involved with many charities such as Avalon, Here for the Girls, Big Brothers & Big Sisters, The Salvation Army, The Jamestown-Yorktown Foundation, The ReStore, Williamsburg House of Mercy, Special Olympics and many more. It is important to us that our resources and income support our local community, and continue to generate goodwill and loyalty.

We are members of the Greater Williamsburg Chamber & Tourism Alliance, and proud recipients of The Coastal Virginia Magazine, Reader’s Choice Awards for 2020, Teleflora’s top 250 Floral Shops internationally, and Top-rated Wedding Wire Vendor for 2016, 2017, 2018, and 2019.

Our team values education. Some of our educational highlights include the following: Arlene recently earned her certification in floral design and is currently serving as the President of the Colonial Virginia Teleflora Unit; and another floral designer, Deb, recently became a Texas Certified Florist.

Thank you for the opportunity to continue spreading joy and supporting our Williamsburg community!